CAITLIN JACKSON
CAITLIN JACKSON
Graphic Design & Branding Strategy
CONTACT
ABOUT ME
Accomplished creative professional with a proven track record in all aspects of the end-to-end creative process, ranging from concept through execution; excellent team player and collaborator; forward thinker who brings a broad perspective to brand and promotion development.
EDUCATION
EXPERIENCE
Northwestern University
Women's Professional Lacrosse League
Chief Operating Officer / Branding Strategist
B.A. Communications 2005-2009
Minor in Art
Helped bring the Women's Professional League brand into fruition in a short 6 month period. Development and execution included branding strategy, all digital and print work, business assets, web, pitch decks, and social designs. Aided in all aspects of the start-up, from pitch meetings to individual graphics. Helped secure over 1M in funding/revenue. Managed and led a 2019 rebrand to support new media strategy.
2017-Present
BACKGROUND
Northwestern Lacrosse
4-Time DI National Champion
Ultimate Goal Lacrosse
Strategic Planning / Creative Director
2015-2019
SKILLS
Photoshop
Illustrator
InDesign
Powerpoint
Keynote
Web Design
Print Design
Color Theory
Branding Strategy
Helped establish Ultimate as the premier girls lacrosse brand in the greater PA and NJ. Worked in all areas of design (marketing, social, web, apparel, etc). Spearheaded strategic planning efforts that increased membership and participation 15% in two years.
Gameday Lacrosse & Gold Coast Lacrosse
Owner / Chief Executive Officer
2010-Present
Oversee all areas of the business operations, administration, and creative. Developed a new strategic marketing campaign and rebrand that generated a 400% increase in membership over the last five years.
Freelancing
Brand Strategist/Graphic Designer
2006-Present
Worked with different clients all over the country. Projects included Illustration, Branding, Ad Campaigns, Logo Development, Mural Painting, and more. Clients included, Adidas, Nike, Bella Bridesmaid, Women's Professional Lacrosse League, Northwestern University, and more brands.